Nickelodeon has been playing a big part in the kid's television industry for years. Many of the network's older shows are available to stream on platforms like Hulu and Amazon Prime, but much of its newer programs are not.
That's why Nickelodeon has announced that, starting in February, they will offer a subscription-based streaming service.
Viacom - Nickelodeon's parent company - says that consumers will be able to access the streaming service without paying for a cable subscription, according to Variety.
Viacom CEO Philippe Dauman told his investors (and Variety) that the goal was to attract consumers who relied on mobile devices for their entertainment. However, further details, such as costs or what programming will be available, are still unknown. It's also unclear if the network will create apps for TV-centric devices, such as Apple TV or Google Chromecast.
While Nickelodeon isn't the most popular channel with adults, its move to sell content directly to customers is a good sign for cord cutters.
Both HBO and CBS announced in 2014 that they were exploring options for streaming content independently. If HBO has success with their upcoming release of a straight-to-consumer HBO Go, then it's likely that we'll see more channels pursuing the independent streaming option.
