The Nintendo Creators Program, a new revenue sharing service where Nintendo gives users a part of the advertising proceeds it receives from YouTube for Nintendo-related videos, is now available in beta.
"In the past, advertising proceeds that could be received for videos that included Nintendo-copyrighted content (i.e. gameplay videos) went to Nintendo, according to YouTube rules," the program's website reads. "Now, through this service, Nintendo will send you a share of these advertising proceeds for any YouTube videos or channels containing Nintendo-copyrighted content that you register."
Videos containing Nintendo's content must be original gameplay footage captured by the user. Members are also required to present the following disclosure in each video, either verbally or as an on-screen caption: "I have a license to use Nintendo's content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo. "
Nintendo revealed this new program in May. The program comes on the heels of Nintendo's controversial decision in 2013 to start claiming ad revenue on user-created YouTube videos featuring its games, which garnered a backlash from many high profile members of the YouTube community. You can check out the full U.S. list of games supported by the program on the official website. There are a few, more well-known titles missing from the list, such as "Super Smash Bros." for the Wii U. People interested in participating can register a Nintendo Creators Program account via the website. The advertisement revenue share is 70 percent for channels and 60 percent for videos, and all payments will be made via PayPal in USD. Thanks to The Verge for the heads up.
