People have experimented with all kinds of currencies, from Bitcoins to Kanyecoins to trading their experiences on the market for other experiences, but nothing compares to McDonald's latest "stunt."
McDonald's announced its new "Lovin" campaign in a new Super Bowl ad on Friday.
Starting Feb. 2, random customers will be selected during pre-set times to pay for their food with "loving." If selected, the customer will be informed by an employee what act of love they will have to perform. The 60-second Super Bowl ad displays a number of different examples, including dancing with the staff, giving them a fist bump, expressing something about a family member or other acts of affection.
"We want to thank our customers for making our day, and hopefully they will make someone else's as well - that's what Lovin' is all about," a spokeswoman for McDonald's told ABC News. "From selfies, hugs to high fives - we have a bunch of fun ways to express your Lovin'."
McDonald's had released a teaser for this commercial last Sunday, which stated, "This February, McDonald's will be accepting a new form of payment."
The event will go until February 14, according to ABC News.
In similar news, McDonald's CEO Don Thompson announced on Wednesday that he was stepping down. He was then replaced by Steve Easterbrook, who had previously overseen all McDonald's franchises in Europe.
