Pebble has reportedly sold over one million smartwatches, a sign that the company is catching up to Google and Apple in the smartwatch game.
The mark is more than double what the California-based startup reported last March, with CEO Eric Migicovsky saying in a recent interview that the millionth unit was sold on Dec. 31st of last year, according to The Verge.
Pebble used several tactics throughout last year to improve sales, including cutting prices and adding new features to devices. It appears these methods have paid off.
The price cuts, which Pebble implemented in September, included bringing the regular wristband down to $99 and the Pebble Steel watch down to $199, USA Today reported.
2014 proved to be a successful year for Pebble thanks to the launch of Pebble Steel, a more advanced version of the original watch, and the company's partnerships with ESPN, Foursquare and other companies that added new apps to the company's devices.
2015, however, may prove to be a more challenging year for the smartwatch maker, with the Apple Watch expected to launch in April and Google working on its Android Wear lineup, The Verge reported.
Migicovsky said Pebble will keep the momentum going through 2015 by releasing new products and giving its smartwatches a new software platform.
"We've found a new framework to use as an interaction model on the watch," Migicovsky said," adding that apps won't be the platform's main priority. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone."
