Although he began his career as the lovable teen cutie who sang about his "Baby," pop star Justin Bieber has had more than his scare of media scandal lately, from fights with the paparazzi to hit-and-runs, pissing off a sky-diving facility and allegedly getting stoned while speeding.
Now the superstar's manager Scooter Braun is insistent on Bieber getting an image overhaul, and according to the Idolator, Braun says his upcoming single "Heartbreaker" will switch up the game and help him turn over a new leaf for this next musical era.
"I'll just tell you that we're gonna release music in a very, very different way with him," Braun told MTV News. "We decided there needs to be a way to release these songs in a different way than the normal album and be able to allow him to express himself in music while dealing with so many different bullsh**t stories every single day."
"So we're hoping the witch hunt [is] gonna end when he really just speaks for himself in the music," he added. "And we're gonna do it in a way that's very, very unique, so when you see 'Heartbreaker,' know it's coming directly from him and don't think [of] the normal 'Oh this is my single and this is going to be on the album' [rollout], realize there's gonna be a very unique way of how this music is going to be released unlike we've seen before from him."
Bieber is currently facing a lawsuit for allegedly attacking a photographer, according to The Hollywood Gossip. From road hazards to his very public break-up and reunion with Selena Gomez, Bieber may have a while to go in fixing his image. He was voted as one of the worst celebrity role models along with Lindsay Lohan, Miley Cyrus and Kim Kardashian in a parent's poll on CouponCodes4u.com.
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