American Society for Aesthetic Plastic Surgery Finds 2014 Was 'Year Of The Butt'

The American Society for Aesthetic Plastic Surgery (ASAPS) is in the process of compiling statistical data that will reveal the plastic surgery trends of 2014.

So far, the society has noticed a 43 percent spike in nonsurgical fat reduction procedures since 2013, and a whopping 86 percent rise in buttock augmentations over the course of only 12 months. The findings reveal 2014 was the first time that over 100,000 nonsurgical fat reduction procedures were performed in only one year. Last year there were over 10 million cosmetic surgical and nonsurgical procedures performed in the U.S.

"Nonsurgical fat reduction is a new frontier in the realm of cosmetic procedures. The rise in its popularity is indicative of the public's desire for nonsurgical alternatives in lieu of their invasive counterparts. Due to the technological advancement and efficacy of nonsurgical fat reduction devices, it's not surprising that more people are opting to freeze or melt away stubborn body fat in the comfort of their surgeon's office as opposed to undergoing surgery; however it must be noted the results aren't the same. Not everyone is a candidate for nonsurgical treatment as well. Many will still be better served from a surgical approach to include liposuction," said Dr. Michael Edwards, president of ASAPS.

Buttock augmentation is a relatively new procedure, and this is the second year in a row ASAPS has reported a dramatic rise in the number of people undergoing the surgery. ASAPS member Constantino Mendieta dubbed 2014 the "year of the butt."

"While a rounder, more curvaceous derriere has been in vogue for a number of years, celebrities like Nikki Minaj and Kim Kardashian have brought the attention to the rear to an all-time high influencing more women to undergo buttock augmentation to achieve the hourglass look," he said.

The American Society for Aesthetic Plastic Surgery will release its full 2014 statistical report in March 2015; the society has been releasing this annual report for 18 years.

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