Stock images are the worst. Not only are they easy to recognize, but they're also cheesy and unrealistic portrayals of offices. However, we continue to use them in our office material and produce them. However, the team behind Vince Vaughn's upcoming comedy "Unfinished Business" may have come up with a creative way to use them to market the film.
Adweek reported that Sony Pictures and Getty Images teamed up to create a special collection of 12 stock images to market "Unfinished Business." The collection of images, titled #unfinishedbusiness #starstock, features Vaughn and his fellow co-stars Tom Wilkinson and Dave Franco in a variety of generic stock office situations, such as looking at generic computers and staring off at an unknown topic. The team is even shown in a congratulatory "arms in air" photo. The photos are available on Getty Images and are available for public use.
"Unfinished Business" will debut in theatres on Friday, March 6th. IMDB summarizes the film as "What began as a routine business trip goes off the rails in every imaginable-and unimaginable-way, including unplanned stops at a massive sex fetish event and a global economic summit." In other words, this campaign is perfect for the business-focused comedy of the film.
Readers can see the entire collection of stock photos here.
