Everyone is guilty of skipping over advertisements on online videos as soon as the "Skip Ad" button pops up - except for this brilliant Geico ad.
This advertisement was so watchable that more than one million people purposely watched it on YouTube.
The reason why so many people are watching through this whole advertisement is simple - it's hardly an advertisement.
The first thing the off-screen narrator says is "You can't skip this Geico ad because it's already over," as a family eats dinner. Then the whole screen freezes and an adorable dog jumps on the table and eats everyone's food.
"Human nature makes you keep watching the ad to see if this going to be a train wreck," David Schwab, senior vice president of entertainment at Octagon, an entertainment marketing specialist, told USA Today. "This ad makes you stick around."
Watch the advertisement for yourself here:
