Apple and Microsoft all have their own physical stores. Why shouldn't Google?
Google opened its first "shop-in-shop" today in London today. The store, better known as "The Google Shop," came about through a partnership with the UK computer store Curry's Computer World and will be hosted inside its Tottenham Court Road store. The shop-in-shop will feature a variety of Google products, including Android-powered tablets and phones, Chromebook laptops and Chromecast streaming devices. The store will also offer classes and tutorials for people who want to use their Android device more effectively, as well as opportunities for kids to learn coding and programming.
"The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years," Google UK's Marketing Director James Elias told the Telegraph. "With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally connected, seamless online life."
Google hopes to open two more of these shop-in-shops in other Curry's Computer Worlds.
While this isn't the first time that Google has hosted a physical store, it is the first to host Google's name. Google once opened the Chromezone at the same Curry's in 2011. It also opened an "Androidland" in Australia. Google has also been reportedly considering an old store space in Soho, New York to host its own Google store in New York. However, the purchase hasn't gone through yet.
