What if you didn't have access to your email, your music provider, and your app provider for eight hours? Such a break in connection would be really painful for most businessmen and users.
That's exactly what happened to a lot of Apple's hosting platforms. Users could not access the tech giant's iTunes, App and Mac App store between 5 a.m. EST and 1 p.m. EST. They also lost access to Apple Mail and other iCloud services for the first four hours, but that service was restored before mid-morning.
"We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We're working to make all of the services available to customers as soon as possible, and we thank everyone for their patience," Apple said in a statement.
Hudson Square analyst Daniel Ernst told Bloomberg Business that he couldn't remember an outage that lasted this long. However, Ernst does believe that this kind of shutdown should expected.
"I think that we'll see more and more of this across the industry as we become more dependent on the cloud, but I don't think it's going to have a material impact," he said.
ZDNet notes that Apple lost over 2 million dollars of revenue for every hour the collective services were down.
This failure occurs two days after the company revealed information about the highly-anticipated Apple Watch.
