Apple has been looking for fresh talents that can help them resolve the problems the company had encountered while developing its latest product—the iWatch.
Apple is said to be ‘aggressively’ hiring new talents recently, according to people familiar with the company’s new product. This move questions the capacity of its current engineers to develop the wearable technology that is set to launch next year. Another analysis is that the problem may be too difficult for the engineers to handle.
According to the sources of Financial Times, Apple chief executive Tim Cook may consider delaying the launch of the product if these engineering problems are not resolved in time. However, the company had already put so much in developing this product which includes applying for a trademark and now hiring dozens of new employees just to push through with the launch.
The whole scenario indicates though that it is most likely that the iWatch will not be released until the end of 2014. This puts a negative impression on the stakeholders of Apple Inc. who have been thinking if the company is still capable of developing new products. The company had not released any new product category since Steve Jobs passed away.
Apple refused to comment about the news but Cook seemed to give a hint during the shareholder’s meeting in April. “Our teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce this fall and throughout 2014.”
Cook had expressed his interest on the idea of developing a wearable technology during the AllThingsD conference in June but did not confirm any plans of pursuing it.
It was reported earlier this month that Cook has hired former Yves fashion chief executive Paul Deneve to work on some ‘special projects’ under Cook’s supervision.
Apple must be under pressure now as its rivals were also set out to launch a wearable technology. Its arch rival Samsung was also rumored to develop its own watch called Samsung Gear.
