With the Apple Watch coming out in April and Apple reportedly starting its own digital cable service and Apple Car, one must wonder if the tech giant and its CEO Tim Cook are going down the right path.
Fast Company recently had the chance to talk to Cook and ask him about where he hopes to take Apple in the near future, and how that reflects Apple Founder Steve Jobs' core design values.
When asked about how he intended to continue implementing Jobs' technological philosophy, Cook noted that they're still focused on Jobs' desire for quality over quantity.
"When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it. That philosophy comes directly from him and it still very much permeates the place. I hope that it always will," Cook said in the interview.
Cook added that while Apple is always trying to follow through with this philosophy, he isn't able to be as involved as Jobs was. The CEO also said Jobs wasn't actually as much of a "micro-manager" as some people think he was.
"Steve couldn't touch everything in the company when he was here, and the company is now three times as large as it was in 2010," Cook said. "So do I touch everything? No, absolutely not. It's the sum of many people in the company. It's the culture that does that...... What he did more than anything was build a culture and pick a great team, that would then pick another great team, that would then pick another team, and so on."
Read the full interview here.
