Demi Lovato fans have been eagerly anticipating the release of her newest video, "Made In The USA," the second single off of her hit album "Demi" and her debut as a music video director, and the video has just premiered on Vevo!
"I always wanted to [direct] when I was younger, then I just had the opportunity this time and I was like, 'Oh my god, I have to take advantage of this,'" Lovato told MTV News. "So I came up with the idea for the treatment, and I told my manager this is what I want on this second and on this shot and this to happen...and want this camera to pan that way and he was like, 'Why don't you just direct it?' and I was like, 'OK!'"
Hollywood Records has already released three officials teasers of the video, including a lyric music video featuring carnival and fairground imagery, a colorful backdrop to Lovato's bubbly patriotic love anthem with a country twist, fitting for the Dallas, Tex. native. Billboard describes the song as "an up-tempo, red-white-and-blue-tinged celebration of everlasting love" with a "wistful guitar lick and some fierce [romantic] statements."
Unlike her previous videos, "Made In The USA" features Lovato as a narrator of an epic love story between a couple that meets at the fairgrounds and are later separated when one of them goes off to fight in a war abroad.
"These American romantic love stories [inspired it], and I feel like they're unbreakable through the years, through time, since the '30s and '40s and '50s, they still hold up," Jason Evigan of The Suspex, one of the producers behind the new track, told MTV News. "Real love, if it's made in the USA, it's never gonna break."
Lovato co-directed the video with Ryan Pallota, and the track was written by Lovato, Evigan, Corey Chorus, Blair Perkins, and Jonas Jeberg.
"She came in she loved it," Evigan explained. "She had the whole concept for the video in her head [as soon as she heard it], which is funny because she ended up directing it. I haven't seen the video yet, but I heard it's pretty awesome."
The video stars "Friday Night Lights" actress Aimee Teegarden and "90210" actor Dustin Milligan as the story's lovers.
