With less than a month before the release, marketing for Marvel Studio's next film, "Avengers: Age of Ultron," is going into overkill. With toy deals, contests and much more, fans will know that this film is out. But one company is trying to create a product that will help you remember the film-viewing experience in a new way.
Marvel Studios and 3D Film company Real3D are releasing an exclusive series of 3-D glasses for viewers of "The Avengers: Age of Ultron." This set of glasses will come in seven variations that represent each Avenger. Customers can pick a pair that either looks like Iron Man, Black Widow, the Hulk, Captain America, The Vision, Captain America or Vision. At this time, there isn't a pair inspired by fellow Avenger Hawkeye, or by the newest characters, Quicksilver and Scarlet Witch.
It's unclear how much the glasses will cost in U.S. theaters, though Comic Book Resources discovered a UK ad from Brunswick Moviebowl that says one pair will cost 3.95 British pounds )$5.91 U.S.), while three pairs of glasses will cost 10 pounds ($14.96 U.S.).
Marvel had a similar partnership with Real3D in 2012, when it released an exclusive set of 3-D glasses in honor of "The Avengers."
According to IMDB, "When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth's Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for a global adventure."
"Avengers: Age of Ultron" will premiere in U.S. theaters on May 2.
