Though Google's new Gmail layout makes your inbox look way more organized, the company has also made it easier for them to send you unsolicited email ads.
Gmail users are getting advertisements in the form of emails from Google which are automatically dropped in the new "Promotions" tab. The latest move comes after Google updated its Gmail interface to give it a more organized look last May.
The new ads are displayed differently under the "Promotions" tab with an "ad" label and a pale yellow color to highlight the mail. The ads aren't really emailed ads, as Google has not shared users' email addresses with advertisers to send promotional messages but are more like replacements for the web clips that previously appeared above inbox, reports TechCrunch. If users choose to continue with the Gmail's "Priority Inbox" configuration without a Promotions tab, then the web clips will appear.
The new Gmail interface features four different tabs - Primary, Social and Promotions and Updates. The Primary tab includes all important and personal messages; Social tab includes updates from social networking sites such as Facebook and Twitter, Promotions tab is for promotional messages and Updates contain auto-generated mails, such as order confirmation, ticket booking, bills and statements. The multi-tabs also extend to an additional tab "Forums," which includes messages from online groups, communities, discussion boards and mailing lists.
Gmail users can either opt to ignore the messages in the Promotions tab or they can uncheck the tab by clicking the "+" sign on the right of the tabs, which will hide the promotions tab completely and display ads above the inbox. And if users want to return to the older interface with no tabs, uncheck all the options.
The new email system for ads is another step in Google's efforts to generate revenue through advertisements. According to Marketing Land, Google charges an advertiser when a user opens the email.
