This TV channel exclusive for pups is quickly gaining popularity all over the world, thanks to the Internet.
DogTV was created in 2009 by a group of amazing humans who want to combat the anxiety dogs get when they are left home alone. The channel is engaging to an animal's mind so your dog will feel less lonely when you leave them to go to work.
"We had some cats, but we found out that dogs do not react well to cats. So there are no cats on DogTV any more," Ron Levi, the mastermind behind DogTV, told The Guardian.
Surprisingly enough, DogTV was actually inspired by Levi's cat (and not a dog).
"I had this idea in 2007. Charlie [the cat] used to stay at home alone every day, and give me the saddest eyes in the world when I came home, making me feel so guilty," Levi told The Guardian. "I downloaded some stuff from the net - videos of birds and squirrels and fish - and he just reacted amazingly. And it made me realise we can use the TV to help these animals that are depressed and bored."
When Levi started doing his research he found that more than half of dog owners already left their TVs on during the day for their furry friends, so he decided to target dogs instead of cats.
Everything on the channel - from the programming to the commercials - is designed to be engaging for animals. Levi told The Guardian that DogTV is better than other animal-related channels designed for humans (such as Animal Planet) because there's too much talking and intimidating creatures that can scare your pet.
Instead, the images on the channel either stimulates, relaxes or exposes the mind to different things in the outside world to help your dog grow as an animal.
Levi told The Guardian that he and his team figured out what programs would be best suitable to dogs through three years of research and a scientific study.
"Dogs get bored. Dogs are bored being home alone all day doing nothing. We don't expect them to sit being a couch potato all day, but we're giving them something in the background to help them be less depressed or stressed," Levi told The Guardian. "If we can help there, then we'll have really achieved something."
The channel already has TV distribution deals in nine countries, as well as free content on its YouTube channel.
