Beats Electronics, the high-end headphone company, announced the launch of its new Studio headphones with revamped design, better sound quality, adaptive noise cancellation, 20-hour battery and more, priced at $299.95. The device will be widely available from early August 2013.
Beats Electronics, the renowned headphone company co-founded by rap artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Lovine, announced Wednesday the introduction of new next generation Studio headphones with a promising new design, sound and in-built rechargeable 20-hour battery.
The new Studio headphones features increased strength and is made of lighter materials, making it 13 percent less heavier than the original Studio headphones. The new device comes with batteries and sports enhanced flexibility with non visible screws and straight lines, giving it a streamlined look. Also, the new "ergonomic" adjustable mechanism around the ear cups allows unrestricted adjustment to the head.
"With the original Studio headphone we set out to prove that people all around the world care enough about sound to invest in it - and we did," Lovine said in a press statement. "Now we are taking it a step further. The new Studio is tuned with balance, accuracy and emotion, has a breathtaking design and truly innovative technology. This is the sound of the future."
The headphones are enabled with a custom digital software called Beats Acoustic Engine (BAE) to "perfectly deliver a reengineered and reimagined Beats sound experience." It also features adaptive noise cancellation (ANC), which prevents the outside world clatter from interfering with your music.
The headphones also have an automatic on/off system. Once unplugged, the device is switched off automatically, hence saving charge.The 20-hour, rechargeable Lithium-Ion battery eliminates the need to change them every time they run out of power. The headphone can be charged via its USB port from any outlet.
The new Studio headphones will be available in black, white, or red for $299.95. They will hit the store shelves early August 2013.
