After experiencing its first sale slide in years in October, McDonalds is back on track with its sales figures of November showing a 2.4 percent rise.
McDonalds is arguably the biggest chain restaurant in the world and is adamant to stay that way. The fast food chain experienced a minor drawback in October when the sale figures were down by 1.8 percent; the first in ten years. Seems the company is back on track, according to their sale figures of November.
Sales figures were up by 2.4 percent.
"We are strengthening our focus on the global priorities that are most impactful to our customers - optimizing our menu, modernizing the customer experience and broadening accessibility to our brand to move our business forward," McDonald's CEO Don Thompson said in a statement.
While the sales figures have improved, market experts predict the figures would be back to normal until early 2013.
"One month doesn't make a trend, but it's a welcome sign," RBC Capital Markets' restaurant stocks analyst Larry Miller told the Daily News. "Maybe some of the initiatives around value are having the desired effect."
Crediting the holiday season, experts predict profit margins could be low, with customers looking around for discounts and restaurateurs slashing prices to keep them in business and welcoming customers.
"We are concerned about the margin outlook in this more promotional environment," said Lazard Capital Markets analyst Matthew DiFrisco.
McDonald's "ramped up its value messaging, focusing heavily on the Dollar Menu to help drive traffic," Jefferies & Co restaurant analyst Andy Barish said in a research note.
According to a report by the Los Angles Times, "Sales increased 1.4% in Europe and 0.6% in the Asia Pacific, Middle East and Africa category," the company said. "McDonald's stock rose 1%, or 93 cents, to $89.41 on Monday."
