Netflix and streaming services like it have changed the television industry for the better and continue to every day.
For proof, just look at the original content Netflix offers its subscribers. "House of Cards" broke new ground when it was nominated for its first Emmy award. Since then, both of it lead actors (Kevin Spacey and Robin Wright), have received awards, including the Golden Globes, as has director David Fincher.
"House of Cards" helped put Netflix original content on the map, but the service's newer shows are even furthering its reputation to churn out hit, binge-friendly shows.
On Tuesday, Variety got its hands on viewing numbers for Netflix's original shows, as compiled by Luth Research in San Diego. The statistics, which were drawn from a sample of 2,500 Netflix subscribers watching on computers, tablets or smartphones (television not included) revealed that the new series "Daredevil" is giving "House of Cards" some serious competition.
According to the data,10.7 percent of Netflix subscribers watched at least one episode of the superhero show in its first 11 days on the service. Put those numbers against the third season of "House of Cards," and "Daredevil" is actually more popular. The political thriller's third installment was released in full on Feb. 27, and through its first month 6.5 percent of Netflix subscribers watched it.
Netflix viewers also tuned into Tina Fey's "Unbreakable Kimmy Schmidt" more than "House of Cards." The comedy was watched by 7.3 percent of subscribers in its first 30 days.
"Bloodline," one of Netflix's newest dramas, has not done as well as other original shows despite already having been renewed for a second season. A mere 2.4 percent of viewers have tuned into it in the same time span.
Lucky for Netflix, is has a deal with Marvel to bring other superhero shows to the platform in the near future, so expect continued success for the streaming giant.
