Adam Levine is giving his fans a sneak peek at his new clothing line, "222" for Kmart, Hollywood Life reports. The Maroon 5 singer has collaborated with the company to bring some of his sexy, signature style right to his fans' closets.
In the clips, Levine is seen looking over denim and outwear trying to decide what's going to make it to Kmart stores this fall. At the beginning of the design process "The Voice" judge went to his loyal following for their input on ideas, drawings and feedback for a chance to win an autographed guitar.
He told MTV Style at the time that he felt it was important to get his fans feedback on the line to find out what they would want to see from him.
"I just always want to know what your fans want. I think that we make music that way, so why would this creative thing be any different?" he told MTV Style. "We're always wanting to know what makes them tick, and what they love and what they want. That's important to be too."
The 34-year-old singer will have a lot on his plate once the line launches in the fall. He just popped the question to girlfriend and Victoria's Secret Angel Behati Prinsloo, he will be returning to "The Voice" as a judge and he is still putting out music. The singer doesn't seem bothered by the heavy load however.
He explained to InStyle magazine in a February interview that he chose the name, "222", for his clothing line because it has always been a source good luck for him.
"It's been my lucky number for my whole life, since I was 15, and it has been kind to me so far," he said. "[It] will be classic, simple clothing based off of some really iconic people, like James Bond, Steve McQueen and James dean."
Are you excited for Adam Levine's "222" clothing line to hit Kmart this fall?
