Reese Witherspoon is the latest celebrity to launch a lifestyle site - following in the footsteps of both Blake Lively and Gwyneth Paltrow - and it offers everything from home décor to clothing to jewelry and accessories.
The site portrays the actress' Southern flair, and is named after two people who were very close to her heart. Draper James comes from the combination of her grandparents' names - her grandmother Dorothea Draper and grandfather William James Witherspoon.
Not only is the website chock full of adorable outfits (some pictured on Reese, too), but the clothing label has another mission on its plate - promote the Southern way of living, according to the Hollywood Reporter.
"Draper James is all about the grace and charm that I was raised with growing up in Nashville, Tennessee," the Oscar-winner wrote in the "About" section.
"Good manners and great style go hand-in-hand," and that is the essence of Draper James and the American South.
The 39-year-old "Hot Pursuit" actress revealed that the inspiration for Draper James stemmed from her recent move back to Nashville, and becoming reacquainted with her roots.
"Our goal is to bring contemporary, yet timeless Southern style to your wardrobe and your home, no matter where you live. We hope you will stop in to see us often - our door is always open," she said.
You can find cutesy, preppy items like a canvas tote bag that reads "Totes Y'all," or you can visit the site to read Witherspoon's personal blog posts written about her experiences growing up below the Mason Dixon line.
Draper James is currently only an online store, but the brand has plans to open up shop in Nashville next fall.
