Doesn't have the best ring to it, but it'll catch on.
Nestle's London office announced Tuesday that, as part of a collaboration with Google, it will change the name of its KitKat chocolate bars to "YouTube Break" on the wrappers of 600,000 candies.
The limited edition candy bars will only be available in the U.K. and Ireland.
The reason behind changing the crunchy chocolate's name is a good one - an acknowledgement of two milestone anniversaries - KitKat's 80th and YouTube's 10th.
The promotion is part of the "Celebrate the Breakers Break" campaign, which aims to "celebrate the many different types of breaks that 'breakers' take. These include those who break together, or on their own, those who share their breaks with the world, and those whose breaks are out of this world," according to Nestle's website.
The candy giant will also stamp 72 different kinds of physical "breaks" - such as "me time break" to "sporty break" - onto 22 million singular bars, the NY Daily News reported.
Nestle U.K. and Ireland CEO Dame Fiona Kendrick said the campaign will encourage consumers to "have the most enjoyable break possible," according to a press release.
Nestle expects to produce "more than 100 million" limited edition packs throughout the duration of the campaign.
And now, time for a break, before I turn into Danny Trejo, or worse, Marcia Brady.
Oh wait, that's Snickers.
