Twitter is slowly becoming a significant part of the Internet's information ecosystem. However, it still isn't the easiest thing to search through.
Google's search algorithm currently has the ability to search for and find tweets that are relevant to a particular topic. However, the mobile interface isn't the easiest to read. Not only is the mobile Twitter website clunky but the search engine will also, at times, take users out of their current app and makes them use the Twitter app.
That's why Google announced on Monday that it is partnering with Twitter to bring tweets to the Google mobile search interface. "Whether you're interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you'll have access to it directly from Google" explains Google Senior Product Manager Ardan Arac.
This Twitter-centric interface is activated when users search for Twitter-centric data, such as a hashtag or a specific Twitter account.
But how does this partnership benefit Google and its users? Arac notes that this new search engine is "a great way to get real-time info when something is happening.... it's [also] another way for organizations and people on Twitter to reach a global audience at the most relevant moments."
Jana Messerschmidt, Twitter's VP of global business development and Platform, says that the interface will benefit Twitter users by offering them a new way to find readers.
The new interface is currently available on Android and iOS devices. However, only users who are using Google's English search on their mobile device will see the interface for now. Google says that it will add the Twitter interface to the other languages in the near future.
