Apple’s New Trade-In Program to Curb Substandard Power Adaptors; Offers Discount On Exchange

Apple announced a new trade-in program for all Apple device owners, who can now exchange any third-party power adaptor used for iPhones and iPods with a legitimate one for $10.

Apple has been on its toes since reports appeared of a death and a serious injury to another while handling iPhones on charge.

In July a woman in China died while talking on an iPhone that was still charging. Apple co-operated fully with the authorities in the investigation of the death of the 23-year-old woman.

"Apple has always put user's security first, and as result all our products have gone through rigorous security and reliability testing," the Cupertino-based company wrote in response to the two incidents along with a guide to identify legitimate power adaptors. "They are also designed in compliance with government safety standards around the world."

Apple announced a new trade-in program, which allows owners of iPhones, iPads and iPods to exchange any third party power adaptor with genuine Apple ones by paying $10 starting August 16. Cupertino is giving a discount of nearly 50 percent as a new USB power adaptor costs $19. But the offer is available for a limited period until October 18.

"Due to the complexity of testing required to detect an unsafe or counterfeit adapter, Apple Retail and Apple Authorized Service Providers cannot advise you on the authenticity or safety of your adapter," Apple said in its company's official web page.

Customers are required to bring their Apple devices along with the third party power adaptor to avail the trade-in benefit. The company will dispose any third party power adaptor in an eco-friendly manner.

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Apple, S, New, Trade, Program, Power, Offers
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