McDonalds' chief executive Steve Easterbrook revealed at a conference on Wednesday that while the company will be restructuring in a bid to revive deteriorating sales, it will also be making changes to the menu and the way in which the food is prepared, according to BuzzFeed.
"At a more fundamental level we are recommitting to hotter, tastier food across the menu," Easterbrook said. McDonald's will sear the beef before grilling it in order to improve the quality of the patties. The fast food restaurant also plans to toast the burger buns for five additional seconds to increase the temperature by 15 degrees. "It's the little things that add up to a big difference for our customers," he added, Business Insider reported.
This is not the first time McDonald's has had an issue with toasting burger buns. In the 1990s, the company decided not to toast the buns altogether and started heating the burgers in a microwave in order to improve speed and reduce customer waiting times. This however, led to a number of unsatisfied customers complaining about the buns being "too chewy." Toasting the buns also helped to keep the condiments in place and improve the overall taste of the burgers, according to the Chicago Tribune. Therefore, in 1997, the company directed new restaurants and franchises to purchase toasting equipment. The enhancements were part of a new production system called "Made for You," which guaranteed customers that their burgers would be freshly made to order.
During the presentation, Easterbrook also announced that the company would not be reporting monthly same-store sales results June onwards, Bloomberg reported.
