Lingerie label Cosabella is the latest company to show support for the "drop the plus" movement in an effort to celebrate women of all sizes without labeling them as "plus-sized."
The family-owned Italian brand recently released an "Extended" sizes collection, which "features a variety of the brand's best-selling styles in cup sizes 32-36 D, DD-G and 38 D, DD-F, as well as sizes 12/14, 16/18, 20/22 for underwear," according to Elle.
#DropThePlus, a movement started by model Stefania Ferrario, has been campaigning for retailers to drop any identifier that refers to women's sizes over 12, as the average U.S. woman today is a size 14.
Emily Nolan, who is the founder of a non-profit organization called TOPLESS that was created to promote self-confidence, models and represents the new collection. Twenty percent of the proceeds will go toward TOPLESS as part of a joint campaign between Cosabella and the plus-sized model, the Huffington Post reported.
"High customer demands to extend the sizing of our best-selling collections lead to the creation of Cosabella Extended. We took the time and effort to design a product that will meet the needs of our customers," Cosabella's CEO Guido Campello said.
The line is currently available online here.
Is using the word "extended" really any better than "plus?" What do you think?
