Now, most girls can hear their mother's voices echoing in their heads: "It's better to leave more to the imagination." They were right - for multiple reasons.
The New York Times reported Wednesday that women are more likely to gravitate toward a full-coverage panty rather than a barely-there G-string.
Women's change in preferences actually says a lot about how they feel about themselves, and that they are buying lingerie that makes them feel comfortable and good about their physical appearance.
The shift in trends also promotes the fact that women are all different shapes and sizes, and by wearing granny panties, it could be signaling a change in perception of what is and is not considered to be beautiful.
Research company NPD Group provided data that revealed that sales of thongs decreased 7 percent over the last year, while sales of fuller styles - briefs, boy shorts and high-waist briefs - have grown a collective 17 percent, according to the New York Times.
"Within millennial and Generation Y consumer groups, it's considered cool to be wearing full-bottom underwear," said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. "Thongs have had their moment."
