Google announced Saturday that is partnering with American clothing giant Levi's in the development of electronic clothing. The new project will surely redefine "smart" clothes.
The new wearable technology, developed under an effort called Project Jacquard, is assigned to Google's Advanced Technology And Projects (ATAP) division. Levi's will help Google create interactive textiles that can be integrated into our daily clothes.
The process includes weaving wires into the normal fabric made of conductive yarns. The yarns will come in different colors, providing consumers with a wide range of color options. The first clothing that has this wearable technology is a touch-screen jacket presented at the Google I/O conference held in San Francisco, Mashable reported.
Ivan Poupyrev, head of Google's Technical Program, said that the electronic clothing will allow the wearer to answer a call by swiping one of the sleeves.
Paul Dillinger, Levi's head of global product innovation, described the partnership with the Internet giant as a "dazzling opportunity," according to The Verge.
"If there's a chance to enable the clothing we already love to help us facilitate access to the best and most necessary of this digital world while maintaining eye contact with the person we're eating dinner with, this is a real value," Dillinger said. "If we can deliver that value in the form of clothes that you as friends and fans of this brand already love, that is a project worth doing."
