Dunkin' Donuts CEO, Nigel Travis, confirmed that the company is testing a new delivery platform that will possibly begin rolling out to the public in the next year.
"Delivery is clearly a big opportunity," said Travis in an interview with CNBC's "On the Money." "We're now developing mobile ordering. We're doing a private test. We'll move to a more public test later this year. We'll probably launch mobile ordering sometime next year."
The CEO said that the delivery trend that's rising in the U.S. provides such a convenience that this "plays very strongly" in the business. But he also stressed that Dunkin' Brands will not be rushing to launch its plans, as there are over 8,000 locations of the donut chain across the United States.
"The key thing is we have to make sure we can operationalize all these procedures," said Travis. "That's why I've slowed up mobile ordering to make sure it's operationally simple at the store level."
While the company has been around for years, with donuts and coffee as its main staples, it is not the top selling coffee and bakery brand in the United States. Starbucks takes 35 percent of the market share, while Dunkin' Donuts only dominates 19.8 percent. Other doughnut brands like Tim Hortons and Krispy Kreme trail behind at 1.9 percent and 1.6 percent each, according to CNBC.
The company posted slow sales growth in the most recent quarter, according to the Wall Street Journal. It also trails behind Starbucks, which already started its mobile delivery service in March, according to Time magazine.
This new venture, however, may just be what Dunkin' Donuts needs to boost their sales, and Travis believes that, despite last quarter's numbers, the company is still on the right track. He also welcomes the competition in the business.
"I actually feel pretty good about the U.S. economy right now. And, probably, I feel better than I did nine months or a year ago," said the CEO at the end of the interview.
