Google has just revealed the name of the next iteration of its Android OS update, M for Marshmallow, along with the details of its fall release. The move is customary for the tech giant in order to drum up interest around the OS update. Two new Nexus smartphones are also slated to be announced, as HNGN previously reported. These new developments, however, have been eclipsed by the news that Android is losing its dominance in several major markets.
"A comparison of the YOY (2Q 2014 and 2Q 2015) sales across the five largest European markets indicates a 2.1% point increase in the sale of Apple phones while that for Android based phones decreased by 2.5% point," reported Daze Info. The same is also true in the case of China, Japan and Australia, which saw 5.3 percent, 5.2 percent and 10.6 percent decrease in sales respectively.
Some analysts attribute the Android decline to the strength of the Apple brand. There are those, however, who cite one Android limitation that also contributes to its inability to completely dominate the market. This limitation is cohesion.
"More than 4,000 different devices use the software. And those span a wide range of capabilities, which makes it challenging for Google to unify its users on a single version of its platform," noted The Wall Street Journal. This results in the failure of most users to benefit and experience the best iteration of the OS, with only 18 percent of Android reportedly using the latest update.
