After four decades in the music industry, Prince is preparing to release his new album "HITNRUN" on Jay Z's artist-friendly Tidal. It is his first album since 2013's "Art Official."
Prince thinks the music industry has changed and has an issue with the lack of creativity from modern artists. "There might be music that sounds like me, but what good is that? You're essentially in the feedback loop," he said, according to the New York Post. "It's a bad time for music in general. There's not a lot of pop music in the mainstream that makes you feel scared, that makes you wonder what's happening."
Prince's new album is experimental, according to co-producer, mixer and engineer Joshua Welton. "I would say it's an experimental Prince record for fans who just don't care about him sounding like a certain thing," said Welton, according to Entertainment Weekly. "I know he has different types of fan bases and this is kind of for the [hardcore] Purple Collective, the ones who say, 'I don't care what he puts out! I love Prince.' And because he's such a creative, it gives him that freedom to say, 'I just want to make music like this today.'"
"HITNRUN" is going to be streaming exclusively on Tidal Sept. 7. "Tidal is a new company, it's brand new," he said of the music-streaming website, according to Ebony. "They're just getting their footing, and I think when there's a company like that, or the OWN network — situations where we finally get into a position to run things — we all should help. It's been a lot of fun."
