Target has already confirmed that it applied for two liquor licenses for a new Target branch opening this October along the Streeterville area in Chicago.
It is normal for Target stores to sell alcoholic drinks for people to go, but its application for licenses such as Package Goods license and Consumption on Premises liquor license, means that the retail giant could be moving forward, based on the city records, USA Today reported.
The new store that will be built in Chicago will be a smaller version compared to other Target branches. The company decided to stick to their more memorable branding which is 'Target' for all their stores instead of sticking to 'TargetExpress' or 'CityTarget'.
A @Target in Chicago could start SERVING liquor. A bar. At Target. Excuse us for a minute... https://t.co/KFCVOOpK6K pic.twitter.com/LRqMMnsEex
— The Daily Share (@TheDailyShare) September 1, 2015
Target spokesperson, Angie Thompson, confirmed this first-time venture of the retailer and added the location of the new store will be near the Navy Pier in Chicago.
"We sell liquor at a number of stores, but we currently don't have any Target stores that serve liquor on site," Thompson said, according to Fortune.
The store will be in a 24,000-square-foot area and will still carry other amenities like pharmacies and Target's known stores such as Target Mobile and Starbucks.
Other businesses have had a look into this kind of strategy in their store to keep the customers happy by making shopping more enjoyable. Other grocery stores in the United States that started doing this are Wegmans and Hy-Vee, Daily Mail reported.
Urban Outfitters unsuccessfully tried this venture by applying for a liquor license for their Brooklyn branch. City Councilman Stephen Levin disapproved of the idea.
"I can't think of a circumstance for which it would be appropriate for Urban Outfitters to have a liquor license," Levin said. "We must ask ourselves, 'Do we really want people drunk when they are buying their skinny jeans and ironic t-shirts?"
The Minneapolis-based retail giant on the other hand, sticks to it's 'Purpose and Beliefs' written on Target's website: "We work hard to ensure your experience is always enjoyable and exciting."
No announcement was made whether Target's new feature will be implemented nationwide.
