At Tuesday's Tokyo Game Show, Sony announced it was slashing the PlayStation 4's price so that it is now only $292. The price cut, however, was only implemented in Japan so far. The PlayStation's price tag, a significant 13 percent drop, was a strategic move to maintain a sales lead during the holiday shopping season, according to Bloomberg. It will be implemented beginning Oct. 1.
"We decided to cut the price to keep up sales momentum," said Makiko Noda, a spokeswoman for Sony, in the Bloomberg report. "PlayStation hardware is selling well, and there are game titles fans in Japan are looking forward to coming out soon."
The price drop is important because it comes officially from Sony. Although the company is still quiet about whether it will also be implemented in other regions, such as the United States, analysts are keeping their fingers crossed. The price cut was announced during a Sony event in Japan, and there is an expectation that a similar price drop may be in the works for Europe as Sony promised to be at Paris Game Week in a big way, reported Engadget.
Gamers in the U.S. should also hold off a little longer if they are planning to purchase a PlayStation console this year. There is a PlayStation Experience show later this year. In addition, the U.S. is fast approaching the second anniversary of the console's American release, according to the Verge. These factors could contribute to a greater possibility that Sony would slash the console's asking price in the American market.
