Donate to the It Gets Better Project, and you will receive a limited-edition bag of Doritos that was "inspired by the Pride flag," the company says, according to Time.
If you donate $10 or more to the project, you will receive the rainbow-colored Doritos. They match the Pride flag with chips in red, orange, blue, purple and green all in the same bag. "Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself," Frito-Lay's Chief Marketing Officer Ram Krishnan said, according to Fox News.
It Gets Better supports gay and lesbian teenagers who have been bullied for their sexual preferences. People who make donations to It Gets Better are encouraged to share photos or videos, along with their own personal stories, but it's not required. The Rainbow Doritos don't taste any different than any ordinary bag of Cool Ranch Doritos despite the different colors, according to E! Online.
Dan Savage, a gay rights activist, started It Gets Better. He is a somewhat controversial figure for conservatives, and some have spoken out about his involvement in the Doritos campaign, Fox News reported.
