Lati Grobman kept pestering her good friend, actress Christa Campbell, to try her hand at producing. Campbell wanted to keep acting, but the idea had wormed its way into her brain, and Grobman had her on a hook. "I think the seed was planted," Grobman told Headlines & Global News in an exclusive interview with her producing partner Campbell. "Even when you say 'no' to things, you still listen and take it in."
They started producing together in 2011 and made their partnership official when they created their production company, Campbell Grobman Films, a few years later on the advice of prolific film salesman Danny Dimbort.
"He said, 'You two need to partner up and start a company. You two need to work together as an actual team. You're already doing it. You're already friends,'" Campbell recalled.
The company allowed the two women to split up and focus on individual projects, but run everything through one entity. "We are essentially one person," Campbell said.