Theaters across the country pulled "Jem and the Holograms" just two weeks after its release, Variety reported. The Universal Pictures adaption of the 1980s cartoon of the same title was a box office flop, only grossing $2.2 million since its Oct. 23 release.
The film had a wide release in 2,143 theaters and only earned an estimated $545 at each location, according to Business Insider. It grossed less than half of its $5 million budget, and only earned $1.3 million during its box office debut weekend.
"This is unprecedented, and shows just how badly this film flopped," Jeff Bock, senior box-office analyst at Exhibitor Relations, told Business Insider. "Not only is it the lowest-grossing debut for a studio film this year, but it's the worst all-time - by a considerable margin - for any film released in 2,000-plus theaters."
"Jem," a live-action adaptation of the 80s cartoon about an all-girl rock band produced by Blumhouse Productions, has been reduced to about 50 locations, according to Variety. Theaters are pulling the film to make room for higher-grossing films like "Spectre" and "The Peanuts Movie."
During a panel discussion at the 2015 Film Independent Forum last month, CEO of Blumhouse Productions Jason Blum addressed the film's flop and defended his project.
"I feel like the movie came out terrifically well," Blum said, as reported by Deadline Hollywood. "It was just a financial failure, but I still stand by the movie, I'm proud of the movie. I'm obviously sorry it didn't do better."
