Google is testing a new app-streaming technology for Androids, eliminating the need to download apps in order to use them, according to Wired. Although it is still an experiment in progress, Google plans to bring more partners on board in the future in order to increase the availability of app streaming.
"We want users to be able to have access to this content, regardless of whether it's available on the web or in an app," said Rajan Patel, the director leading the app-indexing team.
Due to the fact that the service runs off Google servers, Google can monitor all of your app uses and store this data, allowing Google to connect it with your Google account and get an idea of the kind of searches you're making, according to Ars Technica.
"What's the right app at the right time? That might be different for me than it is for you, or depending on where I am in the world," said Michael Facemire, mobile analyst at Forrester Research. "They can have a pretty good idea who I am, where I'm at. Am I sitting in a Starbucks, or am I at work? That might change the app I get."
As of now, only select partners are involved in the app-streaming feature, including Weather, Hotel Tonight, My Horoscope, Gormey, Useful Knots and New York Subway, according to TechCrunch.
"We want users to be able to have access to this content, regardless of whether it's available on the web or in an app," said Patel.
