Neyya Smartring Launches Online, Hitting Select Retailers Soon

The Bluetooth ring called Neyya, which features the ability to control various kinds mobile devices, is now available, according to TechCrunch. Although it is currently only available online, select U.S. and U.K. retailers, including Target and Bloomingdale's, will begin stocking the product on Nov. 26. The Neyya is priced at $139 for the titanium finish version and $179 for the gold plate version.

The Neyya was originally called Fin back in the prototype stage, but the company redesigned the product and changed the name along with it.

"The ring is now recommended as such that you're wearing it on your index finger, with your thumb controlling the smart surface... It makes sense from a tap and swipe perspective when you're using your thumb on that smart surface," said Sonia Hunt, president of the startup.

The device possesses many features such as the ability to answer your phone, volume control for your iTunes app and Siri activation, according to Mashable. Currently, it is compatible with Windows 8.1, iOS, OSX, Roku smart TV boxes and GoPro cameras, although the company promises integration with more devices in the future, according to Wareable.

"With Neyya we are attempting to reimagine the way we control and interact with our productivity devices," said Hunt. "Our team is focused on creating interactive products that engineer a conscious shift in the way we work and experience our daily lives."

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Launches, Online, Retailers, Bluetooth, Mobile devices, Mobile, Us, Uk, U.S., U.K., Target, November, Gold, Prototype, Startup, Windows, Windows 8.1, Microsoft, Apple, Ios, Roku, GoPro, Camera
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