Yahoo's online video portal, Screen, has been shut down by the company after failing to provide its expected revenue. Screen was the focal point in Yahoo CEO Marissa Mayer's strategies for revitalizing business by targeting greater traffic towards its sites from the younger generation using the hype on video streaming.
Screen was launched in 2011, but Mayer handled it in 2013, where it was set to provide both original content as well as content from media partners like ABC and Live Nation, The Wall Street Journal reports.
The company invested more than $100 million in the production of original content, and it was able to stream programs like "Saturday Night Live."
However, the video portal has failed to reach its target, and with Yahoo still amidst a business crisis in terms of investor discontent, and a lack of innovation and improvement with regards to business results, Screen's shutting down might just be the first of many more changes in the company, according to MSN.
Now, when a user attempts to enter Screen's website, it will automatically be redirected to the Yahoo homepage.
"At Yahoo, we're constantly reviewing and iterating on our products as we strive to create the best user experience. With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our digital magazine properties so users can discover complementary content in one place," said Yahoo in a statement, according to Business Insider.
No word yet if the shut down also means employee layoffs.
