At the Consumer Electronics Show happening this week in Las Vegas, do not be surprised to find women flocking into a particular exhibition by a startup called OMsignal. The company launched the world's first smart bra called OMbra, which - like fitness trackers - is capable of measuring the wearer's heart rate, her steps and calories burned. It is also capable of analyzing breathing and it can suggest new breathing patterns, according to Tech Times.
The OMbra is specifically targeted towards female athletes. It works with the OMsignal's proprietary OMrun platform to measure biometrics and help develop new ways to train or simply to achieve better health since the wearable can serve as a coach in achieving health and fitness goals.
For women concerned about comfort and the smart bra's feasibility as a daily wear, OMsignal has ensured that wearable is comfortable since it uses a stretchable fabric that adheres to the breast shape. The company also claimed to have created 1,633 prototypes before finally settling on the final product, according to Digital Trends.
"Women gravitate towards wearables, but they don't want an item they have to put on or worry about every day," Shaz Khang, chief marketing officer at OMsignal, told USA Today. "If they're going to be wearing it all day, they want to get more information."
OMBra is now available for pre-order at Omsignal's website. It will cost at least $150 and will begin shipping in the Spring of 2016.
