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Lego Changes Bulk Order Policy After Artist Ai Weiwei Complains

Chinese artist Ai Weiwei made a bulk purchase of Legos but was denied based on a policy by Lego that requires customers to inform it about what they are being used for, according to Reuters. Since then, the company has changed its policy, dropping these restriction on bulk orders.

"Those guidelines could result in misunderstandings or be perceived as inconsistent," Lego said in a press release on Tuesday, New York Daily News reports.

Instead, the company asks that customers make it apparent that Lego doesn't support any projects that include its products.

To celebrate, Ai published a celebratory photo of himself with a Lego mustache and beard on Instagram. The only comment was a smiling emoji. This bulk order controversy began in October, when the artist accused Lego of censorship, the BBC reports.

Originally, Lego used the policy so that its products wouldn't be used to make a political statement. It believed Ai's public exhibit in Melbourne, Australia fell into that category.

After the announcement, the artist told the BBC about what he thought about the change.

"I think Lego made a good move, I think this would be a small victory for freedom of speech," he said.

Tags
Lego, China, Artist, Censorship
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