KFC has replaced the latest Colonel Sanders with funnyman Jim Gaffigan for an extra special Super Bowl commercial, and it looks like he might be here to stay.
Former "Saturday Night Live" star Norm Macdonald had replaced Darrell Hammond in August, and earlier this week, the fried chicken chain posted a montage of Macdonald's clips ending his run as their famous white-haired spokesman, according to Ad Week. During Sunday Night's Super Bowl pregame broadcast, KFC ran a 30-second commercial called "Dream" starring Gaffigan as Sanders. It then ran again during the second half of the live stream of the game.
In the ad, which promotes KFC's new Nashville Hot Chicken, the comedian is "the real" Sanders and wakes up from a nightmare in which Macdonald had stolen his identity. "Only I can introduce KFC's delicious new hot chicken," he says in the ad.
This is the third change KFC has made since they started their new Colonel Sanders campaign early in 2015, according to Uproxx. Hammond wasn't well received by fans, and Macdonald did a little bit better of a job, but given Gaffigan's popularity, it seems as though he'll be a huge hit.
Colonel Harland Sanders was the businessman who founded the fried chicken chain and created the original recipe, which is still used to this day. He passed in 1980 and was the chain's primary spokesman.
"Colonel Sanders was a handsome man," Gaffigan tweeted with a link to the commercial. "From the looks of this ad, he still is."
Colonel Sanders was a handsome man. From the looks of this ad, he still is. https://t.co/5hnviEnd6V
— Jim Gaffigan (@JimGaffigan) February 7, 2016
