The new viral music video for indie rock band OK Go's "Upside Down & Inside Out" was pulled from YouTube Friday for violating copyright, Variety reported. The Russian airline S7 Airlines, which funded the band's innovative music video, uploaded the clip to its YouTube page but it did not have the authorization to do so since Facebook held exclusive streaming rights.
"It was unauthorized to have on YouTube," a representative for OK Go said. "This was a Facebook premiere - exclusive for 48 hours."
Facebook gained exclusive rights to stream the video in an attempt to add more video content on its site to rival YouTube, according to Variety.
The video was pulled from S7's YouTube page, and the content was replaced with a message that read, "This video is no longer available due to a copyright claim by BMG_Rights_Management." The error message remained embedded in the press release for the music video on BMG's website, but the clip is still viewable from the airline's official Facebook page.
Since the video for "Upside Down & Inside Out" was posted to OK Go's Facebook page at 8 a.m. on Thursday, it earned 24.5 million views within 24 hours. The video earned more than 30 million views as of 4 p.m. on Friday.
The Grammy Award-winning group has been making viral music videos since 2006, as HNGN previously reported, starting with the release of the music video for "Here It Goes Again," which included a dance routine performed on treadmills.
