The Kardashian-Jenner sisters are no strangers to launching their own beauty products and having everything they touch turn to gold. When Kylie Jenner created her very own Lip Kit, it sold out it a matter of seconds and now her big sister Kendall Jenner, who's the face of Estée Lauder, is venturing off into the beauty product world herself, and it's bound to be just as big of a hit.
The 20-year-old model has designed a custom eyeshadow palette for the makeup brand's new line The Estée Edit with 14 different shades ranging from mattes to shimmers and even some glow-in-the-dark shades that activate in black light, according to Refinery 29. As someone who typically favors eyeshadow shades in the tan or light brown family, she wanted to make a palette that stood out but still fit into this neutral category.
"I'm very simple, so like a lot of the colors are pretty simple," Jenner says in a video showing off the brand new palette. "This is legit, beauty is an attitude and this palette has tons of attitude."
The Estée Edit by Estée Lauder Eyeshadow Palette will become available exclusively at Sephora on March 15 and will cost $48.
Jenner became the face of Estée Lauder in June 2015 and found out when she was backstage at a fashion show in Paris.
"It's amazing - it's such an honor to be part of one of the most prestigious cosmetic brands and to be involved with amazing girls, like you!" she told the brand's spokesmodel Joan Smalls when she first found out. "I've always been a huge fan of their concealer. I've grown up with Estée, that was all my mom would use. I remember the old lipstick cases that were gold and mirrored. It's such a family brand for me because it's been there my whole life so it is crazy to actually be doing this today."
