Jaime King has been in the spotlight as an actress since the early 2000s and knows a thing or two about looking good. The model, actress, activist and best friend of Taylor Swift is launching her new makeup collection with ColourPop called #Alchemy. The line of products has everything from matte lipsticks to blushes and best of all - everything is completely vegan.
ColourPop is a Southern California-based makeup company that has previously worked with stars like Karrueche Tran and YouTube beauty vlogger KathleenLights. King's #Alchemy collection features 12 different pieces including three eye shadows, two highlighters, two lip products with matching lip liners, a blush and two sculpting sticks. The new line is also not geared towards a single group, but for all races, ages and genders and features high-quality products for a low price.