In February, MAC Cosmetics announced that they would be teaming up with transgender icon Caitlyn Jenner to launch a special limited-edition lipstick, and the gorgeous shade is finally here!
"Finally Free" is a rose hue, which is the 66-year-old "I Am Cait" star's preferred shade, and officially became available in select stores and online on Thursday, April 7. The best part about this collaboration is that the lipstick benefits a good cause because 100 percent of the proceeds will go towards the MAC AIDS Fund Transgender Initiative, which helps support transgender communities.
"Finally free Lipstick is here!" Jenner captioned the beautiful ad of herself in a black bustier applying "Finally Free" in the mirror. "100% of sales go to Trans programs."
MAC also posted the same photo of Jenner, writing, "@CaitlynJenner fearlessly shared her transition with the world, and now her MAC Lipstick, Finally Free...is finally here! 100% of the selling price goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities."
Jenner also posted a photo of her Starbucks coffee with a "Finally Free" stain on it the day before the official release, revealing that she wears the $17 lipstick every day. "Read my lips," she wrote. "Guess what comes out tomorrow!"
MAC has previously named stars like Rihanna, Ariana Grande, Lady Gaga and Nicki Minaj brand ambassadors, and the company knew that Jenner would be an important role model to work with.
"Her beautiful transformation inspires us all to live our best lives and to honor who we are," the company said when it first announced the collaboration. "Differences are what make us interesting. Acceptance, warmth and understanding are what make us human."
"Before I came out, the impression I had of MAC was, 'That's quality; that's the good stuff,'" Jenner said when asked why she chose to partner with the brand. "Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people's minds. To help raise funds for HIV and AIDS, and in our case, for trans issues."
