CES 2014 has been a hot bed of wearable technology announcements and discussion. Undoubtedly, the Google Glass is going to be a huge topic of conversation and innovation at this year's Las Vegas showcase.
As the Internet giant prepares the product to roll out to the next generation of consumers, beyond its current platform of a few thousand Glass Explorers who are testing the product out in the real world right now.
To prep the ground for the Glass' imminent release, many third-party software and hardware developers are already creating an ecosystem of accessories and associated products that will work along with Google's upcoming wearable eyewear technology.
According to ZDNet, one example popping up at the world's largest tech trade show is OpticsPlanet, which released "the first order-able pair of prescription glasses and adapters for Google Glass," on Monday. While this product seems nice, Google is reportedly working on a high-end, fashion-forward aura to accomplish this exact feature.
In order to help combat the overly technical look of the Google Glass and ensure that the device doesn't continue with its reputation as an annoying geek accessory in favor of a more of a chic fashion accessory, Google has published some branding guidelines for Glassware or Glassware-related properties.
A few examples of these guidelines are as follows:
- "Add "#throughglass" to the content to categorize it for easy discoverability and aggregation. This is often the case with photos and videos publicly shared on social networking sites."
- "Add "Sent through Glass" when categorization is not needed. This is often the case for emails."
- "Correct: "Cat Facts for Glass"
Incorrect: "Glass Cat Facts", "Glassy Cat Photos"
Another rule that the company notes is that the "Glass" (always with a capital 'G') must never be used in the plural. In other words, making a product with "Google Glasses" in mind would violate the company's branding terms.
With accessories and branding titles in place, consumers are inching ever closer to being able to pick up a Google Glass at their local electronics retailer in the very near future.
