Google will likely introduce a new artificial intelligence (AI) powered search engine that keeps up with the popularity of Microsoft's Bing and OpenAI's ChatGPT.
The renowned tech giant is reportedly working on an AI project focusing on a new feature for its search engine, Project Magi.
Google's AI-Powered Search Engine
According to The New York Times, Google is now elaborately developing an "all-new" search engine powered by the craze of AI. Amid the efforts of OpenAI and Microsoft to offer AI-powered tools, the search giant is now reportedly in the early stages of stepping up its game in the rodeo of this emerging technology.
The New York-based publication reports that the tech behemoth is "racing" to debut the new search engine. More than a hundred employees are now busy developing the new AI-powered search engine, among other upcoming features. The Times, citing a source close to the matter, disclosed that 160 folks are now tasked to focus on a project called 'Magi.'
And as of last week, the report says that some Google employees have started trying out Magi. It hints that it might see the light of day anytime soon. 9to5 Google revealed that its public launch is likely next month or anytime in May. Given that, it could get the spotlight shimmer at the I/O 2023 event.
After all, the upcoming event is expected to give us a glimpse into the AI plans of the search giant.
But here is the catch, the AI-powered search engine will reportedly debut exclusively in the United States. If you are in the US, you could be one of its first users. The limitations do not end there. According to Engadget, it might only accommodate up to one million people. Later on, by the end of the year, it will expand to 30 million.
What to Expect from 'Magi?'
Sure, an AI-powered search engine from Google sounds intriguing. The question is: what can we specifically expect from the project "Magi?"
The New York Times notes that Project Magi seeks to introduce various AI features to the existing search engine of Google. While it is still in the early stages, users should anticipate "a far more personalized experience" once it is running.
Besides improved personalization, Magi will also make "Search" more competent, letting it "answer questions about software coding." Plus, users may also ask it to write code.
Generally, Google reportedly gears up to make it "a bit like chatting with a helpful person." It would still give recommendations based on the user's behavior. But it would be more "conversational" than the current non-AI-powered offering.
