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AI-Generated Drake, Weeknd Song About Selena Gomez Goes Viral: Who’s Behind it?

The mystery AI-generated song might be some marketing ploy.

Drake
TORONTO, ON - APRIL 28: Rapper Drake texts while watching Game Six of the Eastern Conference First Round between the Toronto Raptors and the Philadelphia 76ers at Scotiabank Arena on April 28, 2022 in Toronto, Canada. Cole Burston/Getty Images

An AI-generated Drake and the Weeknd song about Selena Gomez is now making rounds online on various social media platforms. The fake track has since been a hit with their fans. But neither of the two Canadian artists was part of it.

The AI song 'Heart My Sleeve' is now widely shared by users on TikTok and Twitter.

AI-Generated Drake, Weeknd Song About Selena Gomez

The two Canadian artists, Drake, and The Weeknd are now trending online for a track neither of them partakes in. Instead, artificial intelligence or AI technology made a fake song featuring the two possible, according to TMZ.

The song featured an AI clone of the voice of Canadian rapper Drake and the 33-year-old singer Abel Makkonen Tesfaye in real life.

The publisher of the now viral track is a mystery. A TikTok user named "Ghostwriter" shared the AI-generated song, leading some to speculate about the person behind it.

XXL Mag notes the song is about the stunning actress and singer Selena Gomez, who previously dated The Weeknd. People Magazine reports that the two saw each other between 2015 and 2017.

The fake Drake voice mentioned the name Gomez in the AI-generated track. He raps, saying, "I came in with my ex like Selena to flex." The next verse brings up the former boyfriend of Gomez, the Canadian star Justin Bieber.

"Bumpin' Justin Bieber, the fever ain't left me," the Drake clone continues to rap in "Heart My Sleeve."

The Weeknd, the fake AI-generated one, reportedly sings about Gomez, the girl he once dated. The clone of the singer sings, "Got these pearls on my neck, got these girls on my cheek like Selena baby."

The Weeknd
INGLEWOOD, CALIFORNIA - NOVEMBER 27: In this image released on December 7, The Weeknd performs during his “After Hours Til Dawn” tour at SoFi Stadium on November 27, 2022 in Los Angeles, California. Frazer Harrison/Getty Images for Live Nation

Who's Behind AI-Generated Track?

The AI-generated collaboration between Drizzy and The Weeknd is now trending online as it sounds like the real deal.

However, TMZ notes that the mysterious fake Drake and The Weeknd song looks like some marketing ploy. Someone on the Elon Musk-owned social network, Twitter, has a theory for us. Mitchell Cohen of AppSumo revealed who is behind the viral track.

Cohen dubs the now viral song as "a genius marketing stunt." He clarifies that Drake has nothing to do with it. Instead, a tech startup known as Laylo might be behind the AI-generated music. He notes that the TikTok profile of "ghostwriter977," the poster of the hit song, features a link that takes users to a website - you guessed it right -- owned by the said SaaS startup.

With that in mind, the AI-generated song featuring the two famed Canadian musicians promotes a startup. In other words, it could be a mere marketing ploy --- a "genius" one, as Cohen says.

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AI, Drake
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