Miller Lite faces backlash for their feminist ad campaign, which apologizes for using women clad in bikinis to sell beers.
The uproar from conservatives comes as Bud Light controversy for partnering with trans influencer Dylan Mulvaney continues to simmer.
Miller Lite Ad Supporting Females Apologizes for Using Women in Bikini to Sell Beer
According to Daily, the alcoholic beverage brand, Miller Lite, has apologized in its recent advertisement for using women wearing skimpy bikinis to promote their beers in previous ads. The beer brand posted the ad supporting females, which lasts for roughly one minute and 30 seconds online.
The Miller Lite commercial features 36-year-old comedian Ilana Glazer, wherein she says, "[It is] time beer made it up to women." She then pointed out the role of females in the brewing process of these alcoholic beverages, which dates back to early civilization.
Glazer emphasized that women used to do the brewing. But centuries later, she notes that beer makers paid homage to the "founding mothers of brewing" by making women wear bikinis to sell alcoholic beverages.
The ad, which premiered last March 7, in time for Women's Month, reveals that Miller Lite bought old marketing posters featuring women in swimwear to give them a second life as compost for making fertilizer. Huffington Post reports that it would then be donated to female hops farmers. Afterward, it will be sent to female brewers,
Daily Mail notes that a team composed of only females created the recent ad for Miller Lite as the beer maker seeks to empower women in beer.
The senior marketing director for Miller Lite, Elizabeth Hitch, says, "Miller Lite wanted to recognize that without women, there would be no beer." And as such, the exec explained that they wanted to apologize for how women were represented in previous beer advertisements.
Miller Lite is widely known for its commercials and advertisements between the late 90s and the early 2000s for showcasing women clad in bikinis to sell their beverages.
Miller Lite Feminist Ad Receives Backlash
However, conservatives or right-wingers, the same group that boycotted Bud Light, did not take the recent feminist ad, which blasted misogyny in the beer industry, lightly.
According to Fox News, Outkick founder Clay Travis slammed the "woke" beer ad amid the Bud Light backlash. He says that "these companies are broken and have no idea who actually consumes their products."
Meanwhile, the Citizen Free Press on Twitter says, "Miller Lite has joined the woke cult."
Bud Light faced a similar backlash from right-wingers after launching a marketing partnership with Dylan Mulvaney, a famous transgender influencer on TikTok. Since the boycott campaign kicked off, Anheuser-Busch InBev sales dropped by roughly 23%.
Related Article : Donald Trump Speaks Up on Bud Light - Dylan Mulvaney Controversy After Weeks of Silence
